I was commissioned via the lovely Mark and Anna Pizzey of ReelNice to shoot accompanying stills to a film they were making for the NSPCC and their ‘Look Say Sing Play’ campaign. We set off initially on a 5 day trip hitting all of the home nations: England, Wales, Scotland and Northern Ireland before completing 5 more to include parents of various languages and cultures.
NSPCC teamed up with Vroom to give parents some fun and easy tips to help bring even more Look, Say, Sing and Play into their daily routine with their baby or toddler.
Whether it’s bathtime, bedtime or washing up, playing with your child, using silly voices, or even singing can build their brain right from birth. It’s a great way to have fun while making your bond even stronger.
Vroom believes all parents want what’s best for their children. By providing science-based tips and tools to inspire families to turn shared, everyday moments into ‘Brain Building Moments’. A global program of the Bezos Family Foundation, it helps parents boost their child's learning during the time they already spend together.
